2nd June - 10th July 2009

A lot of this time was wasted on waiting for a nice day to film outside shots for the promotional DVD this was abandoned and I went to film the shots using indoor locations around the school. I made the link between the DVD and the radio advert, by using the same script for both, this way I felt viewers of either will see the link between the two and npt be two confused by a lot of conflicting ideas for the sixth form.

1st June 2009

I used this time to formulate a script for my radio advert, I also had the idea of linking both the radio advert and promotional DVD. I thought this a good idea as the viewer would be able to link the two and they could feel a similarity.
____________________________________________________________________________________________________________________________

Script
I want to better myself.
I want to improve my chances.
I want to win.
I want success.
I want better opportunities.
I want to improve.
I want something I can be proud of.
I want to enjoy myself.
I want to make friends.
I want to go places.
I want to be the best I can be.
I want to go to King’s Norton Sixth Form.
*For more information call 0121 628 0010 for boys and 0121 675 1305 for girls.


*Radio only

5th - 22nd May 2009

I used this time to create a finished poster design on the computer, I used a muix of Microsoft Word and Publisher, using pictures from the existing leaflet holder as the client said he liked them.

29th April - 5th May 2009

I used this time in lessons to draw up a final draft for my poster. Adding colour to my drawing and spacing it out how I wanted it. The drawing can be found in my journal awith annotations.

27th March 2009

I decided to abondon the idea of the leaflet holder as the clinet had expressed a keenness for the existing one and I thought on budget terms a poster would be easier and cheaper to produce. I will use ideas from the my drafts as the client seemed happy with them.

24th April 2009

I organised another meeting with the client to discuss further my ideas and to talk about budgeting, he gave certain advice as wanting to keep the existing logo for the sixthform.

23rd April 2009

I started to research into companys that would copy the DVD on a mass level, I found a website called 'Duplication Centre' that offered cheap prices such as £1.11 to duplicate the DVD 100 times with a spindle. I took a screen print of this webbsite and stuck it into my journal.

22nd April 2009

I found a map of the centre of Birmingham with printers marked on it and stuck it in my journal. I also found the best website out of many I researched for printing the leaflets I stuck a print screen of this website into my journal as well. The website 'Hannah Print' would print 'folders' simular to the leaflets I wanted for between £613 and £650 for 250 or 500, respectivly.

20th April 2009

I started to look at budget; how much the campagn for King's Norton Sixth Form would cost. First of all I called the Birmingham radio stations BRMB and Galaxy. They said that advertisng on their rasio stations would cost between £500 and £800 pund depending on the length of the advert.

3rd April 2009

I asked the client if he had a spare copy of the existing leaflet I could use as inspiration, I stuck it into my journal for ideas.

2nd April 2009

I had organised a meeting witht he clint this day to discuss my ideas for the project, he had no complaints of what I had done but he did say that he liked the existing leaflet, this could change my idea on the print advertisment.

1st April 2009

I moved on from my designs of the print advertisements to a draft storyboard for the promotional DVD, running on the same ideas of the added responsibility of sixth form and shots of students enjoying themselves.

30th March 2009

I continued to work on my preliminary ideas for my print advertisments looking at how the current leaflet contains the DVD and any added extras.

25 -26th March 2009

Looking in depth at my print adverts I drew up some preliminary desings, including as the focus groups had concluded, images of students at break or lunchtime as well as the added responsibilty of doing experiments on there own, significant acting roles or musically.

23rd March 2009

I started to look at drafts for my print advertisement, running on the idea of it being a leaflet for the promotional DVD. Akin to that of the already existing leaflet given out at open evenings.

20th March 2009

I had the results of my questionaire in with 20 patricapants. The results are recorded in my journal.

19th March 2009

I organised my focus group for this day to disccus ideas for my project with people that had already gone through the process of selecting a sixth form, deciding on what kind of images and information should go into my advertisements and why. Such as students enjoying themselves or looking like they have more responsibility then they did in secondary education. I also made a start on my quistionaires to ask the same questions.

16th March 2009

I went into the analysis of television adverts, looking at adverts and who they are aimed at and techniques they have used. This gives me an idea of techniques I could use as well as ways in which advertisiers try to appeal to their target audiences.

13th March 2009

I started to look at the use of phsycographic information and demographic information, phsycographic being the study of someone as an individual and demographic as a group.

12th March 2009

I finished print advertising and started research into the relationship between advertisning and the audience, looking at the hypodermic needle method.

11th March 2009

Today I finished my research into the codes and conventions of television advertising and then went into the conventions of radio advertisng, aswell as starting print advertising.

9th March 2009

Today I started to research the codes and conventions of televisiona adverts, looking at things such as the use of humour and animation.

6th March 2009

Today I did more research into other colleges, looking at University College Birmingham and Bournville College I learnt that an important tool in advertising could be Vox Populas, latin for voice of the people ;)

5th March 2009

Today I researched into the History of Advertising and learnt about it's origins, like how the Egyptians advertised on papyrus or how in the largely illiterate middle ages advertising was just done with pictures on signs.

4th March 2009

Today I researched into The Advertising Standards Authority and The Press Complaints Commission as well as printing out my old research for the Broadcasters Audience Research Board.

2nd March 2009

Today was the meeting with Mr Newman, I discussed my ideas for the project and he gave me some back, such as how he'd prefer it to use the school's colours.

27th Febuary 2009

Today I researched further into different sixth forms and colleges approaches to advertising, I found out about techniques used and ways that they have done it.

26 February 2009

Today I organised a meeting with my client Mr Newman, to discuss the product and any ideas for it.

Introduction to Commission 23 February 2009

Today we began a new project; Commission. In the lesson we found out what commission meant, by doing a spider diagram thinking about what commission means, an example would be the BBC asking me to make a programme about cheese. I will also think very hard about what to call my production company, something about monkeys because I like them.